There is a fundamental problem in the modern world, and the game world that has a name: Decision Overload. It's particularly obvious during the holiday season when people start looking for presents. You go to a store and you look at your options. You want to buy a present but there's fifty options with so many differences. Your brain can't process all the options so you end up making your decision based on incomplete information, or just not making a decision at all.
In game terms decision overload can occur in different parts of the game.
When building an army it's often easier to decide what to add based on what models you have in your collection. Hopefully the models were assembled them with a variety of different weapon load outs so there are some options. Building an army can be daunting, especially if you are new to the game and are already suffering from information overload from the rules to understand what the differences between units are. A good tip here is to simplify your options by choosing the type of squads you want. If you want firepower you pick a Fire Support squad, a Strider, or a Tank units. If you want speed you take a Strike Squad or a Recon squad. If you want to capture objectives then numbers are best so a General Purpose or an Infantry unit with transports may be best. Want to attack from an unexpected direction? A mountaineering unit, a paratrooper unit, or a Special Forces unit can let you take advantage of special traits and positioning.
Choose two units you like, then pick additional units to complement them. By breaking down the task to a manageable set of options it's made a lot easier.
Deciding which weapon each model attacks with can also cause overload, especially if you haven't memorized the weapon optimum ranges. Deciding which weapon you want to attack with and then moving to get the best attack modifiers is often easier. I use my targets as a guide. If my target has a piloting skill of 5+ or 6+ then I'm much more likely to choose my LRP/MRP but if they have a 3+ or 4+ then my LAC/MAC is often a better choice to get the hits. That's a rule of thumb that I use and I find it does speed up my decisions when playing.
The last kind of decision overload is when it comes to kickstarters. We try to convey information as concisely as possible but when it comes to the details of a kickstarter there is so much that has to be conveyed it is very easy for us to pile on block after block of text. That's why we use graphics to show what different pledge amounts mean and what stretch goals look like. When a backer looks at our kickstarter we want the only decision to be "How much of this awesome faction can I get?". In the end that question is up to the backer as to how much they can afford to donate. The real decision that we want them to make is "How can I help this campaign to go as big as possible to push up my reward?".
In the end what we really want is to be overloaded with players and in this world of decision overload the best and most effective thing you can count on is a friend saying "I backed this, you should too". That decision should be easy.
I'll be back posting development blogs in the new year.
Happy Holiday's everyone!